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Osten

How do we elevate second-hand clothing that are easily accessible and appeal to the Gen Z subculture, Dark Academia, while defying stigmas that surround them?

Website Landing Page

The wordmarks are a blend of modern and traditional typefaces. It should also be fluid and animatable to represent the movement and flexibility of fabric.

Collateral

Social media reel for Osten. Recycled material tag to be given alongside clothing.

image of osten wordmark second state
image of osten wordmark second state

Animated Wordmark

The wordmarks are a blend of modern and traditional typefaces. It should also be fluid and animatable to represent the movement and flexibility of fabric.

image of osten wordmark first state
image of osten wordmark first state
image of osten wordmark second state

Branding

The wordmarks are a blend of modern and traditional typefaces. It should also be fluid and animatable to represent the movement and flexibility of fabric.

What I Did

  • Graphic Designer
  • Front-end developer

Team

  • All by myself Markus Wreland-My Mentor
  • /You can hear the song now can't you/

Timeline

  • Research - 1 week
  • Design - 2 weeks
  • Coding - 1 month

Tools

  • Figma
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Photoshop
  • SVGator